Online sentiment analysis for newsrooms and teams
A finished analysis,
not a tool
Public Mood is a done-for-you online sentiment analysis service for newsrooms and teams.
Tell us your story. We measure how the online mood around it moves, across the platforms where people actually talk, and deliver a clear verdict you can report on.
Get the First Analysis Free See a sample analysis
Delivered within 3 working days.
Example verdict
"Online sentiment has turned clearly against Carrick"
Our sample analysis followed online sentiment about Michael Carrick as Manchester United manager from 13 Jul to 13 Oct 2026: 2,060 posts analysed from X, Reddit and YouTube.
of stance-taking posts were critical every week from the week starting 21 Sep 2026, up from 14–41% a week in July–August 2026.
The turning point: the week starting 14 Sep 2026, after two defeats in four days.
Platforms
Every platform is included. We pick the right mix for your topic
- XFast public reaction to news and eventsCovered
- RedditLonger discussions in topic communitiesCovered
- YouTubeComments under videos about your topicCovered
- TikTokComments under short videosCovered
-
Google TrendsSearch interest, shown alongside sentimentCovered
- FacebookPublic pages and public posts onlyCovered
- InstagramPublic comments on public accounts and hashtagsCovered
- ThreadsPublic posts and repliesCovered
- BlueskyPublic posts and repliesCovered
- TelegramPublic channels onlyCovered
- DiscordPublic servers and channels onlyCovered
- TwitchWhen it fits the topic: live chat, minute by minute, during live eventsCovered
-
LinkedInBusiness topics, case by caseCovered
- SnapchatNot covered
- Private groupsClosed groups and private channelsNot covered
- Private profilesProfiles that are not publicNot covered
We pick the platforms that fit your topic. See all platforms
We only analyse publicly available content: posts and comments anyone can see without being invited. Private messages, private profiles, closed groups and private channels are never included, on any platform.
What you get
A verdict at the top. The method at the bottom
Verdict first
One clear conclusion and the big numbers behind it.
Posts per platform
Exactly how many posts we analysed on each platform, with the period.
Anonymised quotes
Real voices, never usernames of private individuals.
Your own report site
Password-protected, with its own chatbot. PDF included.
News coverage
News coverage, on the same timeline as online sentiment
When your topic is in the news, we add news coverage at no extra cost: how much has been written, in which outlets, when, and the tone of the coverage.
What's included
- Included: Number of articles and outlets in the period
- Included: Headline, outlet, date and a link for each article
- Included: At most a short, credited excerpt
- Included: Tone of the coverage shown next to online sentiment
What it's not
- Not included: Not full articles
- Not included: Not real-time media monitoring
- Not included: No alerts
Instead, it's a news coverage analysis for a defined period.
Pricing
Simple plans
Built for newsrooms. Used by comms teams, agencies and brands too.
Pulse | Recommended Barometer | Seismograph | |
|---|---|---|---|
| Analyses per month | 1 | 5 | 15 |
| Price | €249/month €2,990/year | €749/month €8,990/year | €1,999/month €23,990/year |
| Delivered within 3 working days | ✓ | ✓ | ✓ |
| All platforms, right mix per topic | ✓ | ✓ | ✓ |
| Private report website with its own chatbot | ✓ | ✓ | ✓ |
| Customer page with all your analyses | ✓ | ✓ | ✓ |
| Unused analyses roll over one month | ✓ | ✓ | ✓ |
| Monthly story ideas from your area | ✓ | ✓ | ✓ |
| PDF report included | ✓ | ✓ | ✓ |
| News coverage when the topic is in the news | ✓ | ✓ | ✓ |
| Up to 10,000 posts per analysis (fair use) | ✓ | ✓ | ✓ |
Pulse
1 analysis per month
€249/month
≈ €249 per analysis
€2,990/year
- Included: Delivered within 3 working days
- Included: All platforms, right mix per topic
- Included: Private report website with its own chatbot
- Included: Customer page with all your analyses
- Included: Unused analyses roll over one month
- Included: Monthly story ideas from your area
- Included: PDF report included
- Included: News coverage when the topic is in the news
- Included: Up to 10,000 posts per analysis (fair use)
Barometer
5 analyses per month
€749/month
≈ €150 per analysis
€8,990/year
- Included: Delivered within 3 working days
- Included: All platforms, right mix per topic
- Included: Private report website with its own chatbot
- Included: Customer page with all your analyses
- Included: Unused analyses roll over one month
- Included: Monthly story ideas from your area
- Included: PDF report included
- Included: News coverage when the topic is in the news
- Included: Up to 10,000 posts per analysis (fair use)
Seismograph
15 analyses per month
€1,999/month
≈ €133 per analysis
€23,990/year
- Included: Delivered within 3 working days
- Included: All platforms, right mix per topic
- Included: Private report website with its own chatbot
- Included: Customer page with all your analyses
- Included: Unused analyses roll over one month
- Included: Monthly story ideas from your area
- Included: PDF report included
- Included: News coverage when the topic is in the news
- Included: Up to 10,000 posts per analysis (fair use)
Single analysis without subscription: €399. Prices excl. VAT. Delivered within 3 working days.
FAQ
Questions
What is online sentiment analysis?
Online sentiment analysis measures what people say in public online conversations about a topic, whether posts are critical, supportive or neutral, and how that mood shifts over time. Public Mood delivers it as a finished analysis for newsrooms.
Is this representative of the public?
No. We measure online sentiment among people who post publicly; it is not an opinion poll or a representative study. Results describe analysed posts, for example "63% of analysed posts were critical", never "63% of people think".
Why is there no margin of error?
A margin of error requires a random sample. Online posts come from people who chose to post, so a margin of error would be misleading. Instead we show how many posts were analysed per platform, the period, and how accurately posts were classified.
Which platforms do you cover?
All platforms are included in every package, and we pick the right mix for each topic: X, Reddit, YouTube, TikTok and Google Trends as the core; Facebook (public pages and public posts only) and Instagram (public comments on public accounts and hashtags); Threads, Bluesky, public Telegram and Discord channels; LinkedIn for business topics; Twitch live chat, when it fits the topic, for minute-by-minute sentiment during live events.
Do you include private groups or messages?
No. We only analyse publicly available content: posts and comments anyone can see without being invited. Private messages, private profiles, closed groups and private channels are never included, on any platform.
How fast do I get my analysis?
Delivered within 3 working days. The 3 working days (Monday to Friday) are counted from when we approve your request, and your customer page shows the expected delivery date.
Try it
Get the First Analysis Free
Free first analysis for any business, one per email domain. Use your work email. We review every request personally. We'll confirm your request within one working day.