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How Public Mood compares with other tools
Public Mood is not monitoring software. We deliver a finished, fact-checked analysis of one specific story or topic within 3 working days, with written news coverage included when relevant. Most other tools are platforms that your own team sets up and reads.
Every fact about another tool comes from that tool's own website, checked October 2026, with the source linked. Where a tool does not publish something, we say so.
Public Mood at a glance
- What you get: A finished analysis with a verdict
- Who does the analysis: We do
- Pricing: Fixed monthly plans from €249/month; a single analysis is €399
- Contract: Fixed monthly plans (6 or 12 months)
- Platforms: All platforms included; we choose the mix for each story
- News coverage: Written online news coverage on the same timeline, included when relevant
- Setup / time to result: No setup. The finished analysis arrives within 3 working days
- Deliverable: A finished report with a method section, CSV and PDF
- Free trial: First analysis free (one per email domain)
- Real-time monitoring: No, a defined period. Public content only
All nine tools
Brand24
| What you get | Self-serve monitoring software Source: brand24.com/prices/, checked October 2026 |
| Pricing | Public prices. Individual $199, Team $299, Pro $399, Business $599 per month billed annually ($249/$349/$499/$699 billed monthly). Enterprise from $1,499 Source: brand24.com/prices/, checked October 2026 |
| Contract | Cancel anytime, with a 30-day money-back guarantee Source: brand24.com/prices/, checked October 2026 |
| Free trial | 14-day free trial, no credit card Source: brand24.com/prices/, checked October 2026 |
| Real-time monitoring | Yes, real-time Source: brand24.com, checked October 2026 |
If you need real-time alerts or ongoing, always-on brand monitoring, Brand24 will suit you better. We analyse a defined period; we don't watch around the clock. If you want a self-serve dashboard you can work in every day, Brand24 fits better.
Lumen by Talkwalker
| What you get | An always-on social listening and media monitoring platform Source: talkwalker.com/pricing, talkwalker.com, checked October 2026 |
| Pricing | No public prices. Plans are Core, Analyze and Business; custom quote only Source: talkwalker.com/pricing, checked October 2026 |
| Contract | Not published (checked October 2026) |
| Free trial | No free trial is advertised; demo on request Source: talkwalker.com/pricing, checked October 2026 |
| Real-time monitoring | Yes, real-time Source: talkwalker.com/pricing, checked October 2026 |
If you need real-time alerts or ongoing, always-on brand monitoring, Lumen by Talkwalker will suit you better. We analyse a defined period; we don't watch around the clock.
Meltwater
| What you get | A media, social and AI intelligence platform Source: meltwater.com/en/pricing, checked October 2026 |
| Pricing | No public prices. Starter, Pro, Enterprise and Agency plans; tailored quote only Source: meltwater.com/en/pricing, checked October 2026 |
| Contract | Most contracts are annual, with a minimum of 12 months. Onboarding fee possible for complex setups Source: meltwater.com/en/pricing, checked October 2026 |
| Free trial | No self-serve free trial; guided demo only Source: meltwater.com/en/pricing, checked October 2026 |
| Real-time monitoring | Yes, real-time Source: meltwater.com/en/suite/social-listening-analytics, checked October 2026 |
If you need real-time alerts or ongoing, always-on brand monitoring, Meltwater will suit you better. We analyse a defined period; we don't watch around the clock.
Brandwatch
| What you get | An enterprise consumer research platform (part of Cision) Source: brandwatch.com/pricing/, brandwatch.com/products/consumer-research/, checked October 2026 |
| Pricing | No public prices; the pricing page asks you to book a demo Source: brandwatch.com/pricing/, checked October 2026 |
| Contract | Not published (checked October 2026) |
| Free trial | Free demo; no trial advertised Source: brandwatch.com/pricing/, checked October 2026 |
| Real-time monitoring | Yes Source: brandwatch.com/products/consumer-research/, checked October 2026 |
Sprout Social
| What you get | A social media management suite. Listening is a paid add-on Source: sproutsocial.com/pricing/, checked October 2026 |
| Pricing | Per seat, per month, billed annually: Essentials $79, Standard $199, Professional $299, Advanced $399. Enterprise custom. The Listening add-on (Standard and up) has no public price Source: sproutsocial.com/pricing/, checked October 2026 |
| Contract | Annual or monthly billing Source: sproutsocial.com/pricing/, checked October 2026 |
| Free trial | 30-day free trial, no credit card Source: sproutsocial.com/pricing/, checked October 2026 |
| Real-time monitoring | Yes (spike alerts on Advanced) Source: sproutsocial.com/pricing/, checked October 2026 |
If you mainly manage and publish on your own social channels, Sprout Social fits better.
YouScan
| What you get | A social listening platform with an AI agent Source: youscan.io/pricing/, checked October 2026 |
| Pricing | Starter $499 / €499 / £499 a month, billed annually (3 topics, up to 15,000 mentions a month). Unlimited plans by quote Source: youscan.io/pricing/, checked October 2026 |
| Contract | Starter is billed annually Source: youscan.io/pricing/, checked October 2026 |
| Free trial | Demo on request; no self-serve trial advertised Source: youscan.io/pricing/, checked October 2026 |
| Real-time monitoring | Yes, real-time dashboards Source: youscan.io/pricing/, checked October 2026 |
Pulsar
| What you get | An audience intelligence and social listening platform Source: pulsarplatform.com, checked October 2026 |
| Pricing | No public prices. The pricing URL returns 404; demo or contact only Source: pulsarplatform.com, checked October 2026 |
| Contract | Not published (checked October 2026) |
| Free trial | Not advertised; demo only Source: pulsarplatform.com, checked October 2026 |
| Real-time monitoring | Not specified on the pages checked |
Awario
| What you get | Self-serve social listening software Source: awario.com/pricing/, checked October 2026 |
| Pricing | Starter $29, Pro $89, Enterprise $249 a month billed annually ($49/$149/$399 billed monthly) Source: awario.com/pricing/, checked October 2026 |
| Contract | Cancel anytime; no refunds for partial periods Source: awario.com/pricing/, checked October 2026 |
| Free trial | Free trial of the Starter plan, no credit card Source: awario.com/pricing/, checked October 2026 |
| Real-time monitoring | Ongoing monitoring Source: awario.com/pricing/, checked October 2026 |
If you want a self-serve dashboard you can work in every day, Awario fits better.
Determ
| What you get | Media monitoring and AI analysis software Source: determ.com/pricing/, checked October 2026 |
| Pricing | Expand €299/month or €249/month billed annually (5 topics, 5,000 mentions). Command €499 or €416 billed annually (10 topics, 10,000 mentions). Custom plans Source: determ.com/pricing/, checked October 2026 |
| Contract | Monthly, quarterly or annual billing; the monthly price comes with a yearly commitment Source: determ.com/pricing/, checked October 2026 |
| Free trial | 5-day free trial, no card; 14-day trial after a demo Source: determ.com/pricing/, checked October 2026 |
| Real-time monitoring | Yes, real-time alerts Source: determ.com/pricing/, checked October 2026 |
If you need real-time alerts or ongoing, always-on brand monitoring, Determ will suit you better. We analyse a defined period; we don't watch around the clock. If you want a self-serve dashboard you can work in every day, Determ fits better.
When another tool fits you better
- If you need real-time alerts or ongoing, always-on brand monitoring, a tool like Brand24, Determ, Meltwater or Lumen by Talkwalker will suit you better. We analyse a defined period; we don't watch around the clock.
- If you want a self-serve dashboard you can work in every day, Brand24, Awario or Determ fit better.
- If you mainly manage and publish on your own social channels, Sprout Social fits better.
Public Mood fits when you want a finished, verified answer to "what do people think about this story or topic?", delivered within 3 working days and with no tool to learn.
Prices and plans change; check each source for current details. All product names are trademarks of their owners; Public Mood is not affiliated with them.