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Public Mood and Brand24
Brand24 is self-serve monitoring software: your team sets up keywords and reads the results. Public Mood delivers a finished analysis with a verdict instead.
They are different products. Public Mood is a service: we deliver a finished, fact-checked analysis of one specific story or topic within 3 working days, with no tool to learn. Brand24 is a platform your own team works in.
| Public Mood | Brand24 | |
|---|---|---|
| What you get | A finished analysis with a verdict | Self-serve monitoring software Source: brand24.com/prices/, checked October 2026 |
| Who does the analysis | We do | Your team sets up keywords and reads the results Source: brand24.com/prices/, checked October 2026 |
| Pricing | Fixed monthly plans from €249/month; a single analysis is €399 | Public prices. Individual $199, Team $299, Pro $399, Business $599 per month billed annually ($249/$349/$499/$699 billed monthly). Enterprise from $1,499 Source: brand24.com/prices/, checked October 2026 |
| Contract | Fixed monthly plans (6 or 12 months) | Cancel anytime, with a 30-day money-back guarantee Source: brand24.com/prices/, checked October 2026 |
| Platforms | All platforms included; we choose the mix for each story | Social media, news, blogs, videos, forums, podcasts, reviews Source: brand24.com, checked October 2026 |
| Mention limits | Up to the scope of each analysis | 2,000 to 100,000 mentions a month, depending on plan Source: brand24.com/prices/, checked October 2026 |
| News coverage | Written online news coverage on the same timeline, included when relevant | News is among the sources monitored Source: brand24.com, checked October 2026 |
| Setup / time to result | No setup. The finished analysis arrives within 3 working days | Self sign-up; you configure the tracking yourself Source: brand24.com/prices/, checked October 2026 |
| Deliverable | A finished report with a method section, CSV and PDF | Dashboard and reports you build yourself Source: brand24.com, checked October 2026 |
| Free trial | First analysis free (one per email domain) | 14-day free trial, no credit card Source: brand24.com/prices/, checked October 2026 |
| Real-time monitoring | No, a defined period. Public content only | Yes, real-time Source: brand24.com, checked October 2026 |
Every Brand24 fact comes from Brand24's own website, checked October 2026, with the source linked in each cell. Prices and plans change; check the source for current details. Brand24 is a trademark of its owner; Public Mood is not affiliated with it.
Which one fits you
- If you need real-time alerts or ongoing, always-on brand monitoring, Brand24 will suit you better. We analyse a defined period; we don't watch around the clock.
- If you want a self-serve dashboard you can work in every day, Brand24 fits better.
- Public Mood fits when you want a finished, verified answer to "what do people think about this story or topic?", delivered within 3 working days and with no tool to learn.